Are You A Carbon Bigfoot?
The talented people at Wink and Hello Viking have recently been held responsible for producing this Facebook app that calculates your personal carbon footprint so that all your friends can see how badly you abuse our natural resources, or how green you really are.
I chose to post this because it’s pretty awesome that PriceWaterhouseCoopers (the first professional US firm to announce carbon reduction efforts) has been really open minded about using social communities and geeky design firms to push their initiatives.
The app is designed well, functions almost seamlessly (I only encountered one bug) and does a good job of illustrating a rough estimate of your carbon footprint. Now, it could be better, because it doesn’t ask whether you’re a vegetarian or carnivore. This distinction makes a huge difference because of how much energy goes into processing meat products, but it’s a step in the right direction. Hopefully more companies will follow… and this weekend I promise to eat less bacon.













