Ninjatown Creator Shawn Smith [Interview]

Last week I had the pleasure of chatting with Shawn Smith, former video game journalist for EGM Magazine, and creator of the character design studio Shawnimals.
In the world of Shawnimals lies Ninjatown, featuring a wide selection of ninjas with their own unique story and design. Ninjatown has been everything from toys to videogames. You can even read about Ninjatown on your various Apple devices thanks to the Ninjatown: Adventures of Wee Ninja comic book App available in the iOS store.
I had the chance to talk to Shawn about his background, how Ninjatown came to be, and some of his favorite games from the past year.
For those not familiar with the world of Shawnimals or Ninjatown, could you tell me a little about its creation, as well as a little background information about yourself?
Shawn: Sure thing, Shawnimals is a character design studio that believes in the power of unbridled, astonishing, ridiculous joy. Each Shawnimal comes with its own story that starts in the Shawnimaland universe, but is then given over to you to continue each unique creature’s adventure in your own universe.
Our huggable friends appear as designer toys, lifestyle accessories, apparel, comic books, video games, and as anything that fosters companionship. We believe that the best artistic experiences are participatory and affordable, and that – with an open heart – friendship can happen between you and just about anything. Even facial hair.

We have a staff of four: Myself, my wife and biz partner Jen, Monte and Eric. And two rotating intern positions.
As for me: I’m the creative force behind Shawnimals, and started the company before I even knew it by watching cartoons, drawing pictures and playing video games as a kid.
Fast forward to my job at EGM magazine as a game reviewer (1996 – 2000), I made the difficult decision to leave and focus on my first love: Art and design. I had the opportunity to explore my various characters and the countless sketchbooks on my shelf filled with hundreds of unused characters. In a way, Shawnimals were born shortly after. Without a doubt I have pop culturally-inspired aesthetic: Simple, compelling character designs, strong narratives, and a healthy dose of humor. All of the stuff that makes great pop culture great.













