Branding Fail: Pepsi’s New Look

Dear Blog, I cannot understand why it was necessary to
- Ruin a perfectly good logo, one of the most popular identities in the world for nearly a century.
- Slap a half-hearted attempt at a label onto a bottle that mildly resembles a phallic object.
- Create a separate, insignificantly different logo, for each product type. (seriously?)
Can someone in Pepsi Corporate please explain what posessed them to fail this hard? And what’s the deal with companies trying to be more “contemporary” when their logos have been treasured for decades?
Here’s hoping we find some answers.
Signed,
A Perpetually Perturbed Designer
UPDATE: For more images of this re-branding, head on over to BRAND NEW. (They have photos of the new cans..ugh)














