Blame Drews Cancer @ Blame-A-Thon

I Blame Drew’s Cancer for the pixelated-ness of this logo!
If you live in Philadelphia, you’ve seen the tweets, twitpics, and hash-tags on Twitter, all about Blame Drew’s Cancer. When I explained to some friends of mine that I wasn’t quite familiar with the movement, gasps were uttered, people screamed “WTF!”, and I may have been slapped across the face. But now I know, and knowing is half the battle. Let me give you the quick rundown, thanks to a wonderfully written press release.
When Drew Olanoff, was diagnosed with cancer back in May, he began to blame cancer. “Losing his keys, misplacing his wallet – any annoyance, obstacle, or tragedy in his lief became an opportunity to beat up on cancer. He offered Twitter users the ability to do the same, tweet using the tag #blamedrewscancer, and fault his cancer for anything that was wrong with their lives.”
What followed was over 10,000 folks on Twitter invoking Drew’s message, “coverage on CNN, Fox 29, AOL Health, and articles in the City Paper. From a social media trend to a fund-raising movement across the country, with events in Philly and San Fransisco.” Since it’s inception, the chartiable start-up (founded on Twitter, btw), has raised over $10,000 for charities through events and social media. Bravo!
Well, on September 9th, Drew and his crew (I like that) present the first annual Blame-A-Thon, a 24-hour event and benefit concert that seeks to unite Philadelphia and a live audience on the web in blaming cancer and raising awareness for LiveStrong. The event takes place at The North Star Bar and Indy Hall.
The concert at North Star will feature Good Night Lights, Up The Chain, and Paul Datch, as well as a wealth of other local artists, plus catering from the Taco Bell (yes!) Truck and Philly’s own Buttercream Cupcake Truck. Indy Hall’s party will host live tapings of 2 Guys on Beer and Drew’s podcast, the Best Damn Tech Show.
Tickets to the North Star Bar part of the Blame-A-Thon are $15. For more details on the Indy Hall event, visit their official website.
Good luck to everyone involved. Especially Drew.
Blame Drew’s Cancer
www.blamedrewscancer.com
www.blamedrewscancer.blogspot.com

Can Twitter really create real value for Biz?