Courtesy of Dr. Manhattan
In the event that this needs explanation, Doctor Manhattan is one of the central characters in Alan Moore’s Watchmen, due out in theaters next month. He’s a blue skinned atomic superhero who was hired by the government in the 60′s as a weapon.
With that said, it looks like Warner Bros. has given out some fairly strange promotional items, and what you’re seeing below is a condom in a matchbook (with the smiley face pin on the front) that advertises the film’s name and release date.

I suppose it makes sense that they were handed out over Valentine’s Day weekend, but I’m going to echo watchmencomicmovie.com and wonder if they glow in the dark.
Submitted by AT

This is apparently a new marketing tool that a lot of people are using. I’ve seen other branded condom matchbooks. I just hope they don’t staple through any of the “important” parts. I’m in NYC and there is Watchmen stuff EVERYWHERE!!!
True, staple through a condom is bad news bears.
I was going to mention if you’ve seen the promotional tools they’re using such as the fake arcade game, and well… the condoms.
Looks like I got beaten to the punch.
that blue condum is tight