Text Tree: A Week of Interviews on New Media v1.2

To finish out today’s installment of our seven part interview series “Text Tree” we’ve got an interview with MTV Multiplayer blog Editor Stephen Totilo (seen above pulverizing/being pulverized by Soulja Boy Tell ‘Em). The interview touches on a few specifically pertinent aspects of games coverage and Stephen sums up why podcasts are king (even though they have yet to become truly monetized) in an era of “But I want my information noooooow, Daddy!”
(GEEK): As MTV Multiplayer’s head writer and a guest on a variety of well known gaming podcasts, could you explain why you think podcasting is an important approach for games coverage, and more specifically, games journalism?
You picked a good week to ask this question, as the purchase by UGO of 1UP has put fans of some of the most popular gaming media podcasts in deep distress. What I think podcasts do so well is provide voice and allow nuance. The voice point is obvious, but the nuance one might be a little less so. Gaming media, like a lot of media, thrives on the short and the quick. Any reporter who strives to present an article that has some depth and length to it faces the challenge of getting their readers to engage in those pieces in full. That’s hard online, which is where most gaming media exists these days. People have a tendency to skim or to be satisfied with a snappy headline and intro paragraph. I’ve found that those same readerrs have a greater tolerance for long podcasts. They’ll listen to someone talk about a game or interview for 10 minutes via a podcast but may not have the patience or time to consume the 1,000-word or 4,000-word story that would have been needed to present the same volume of information. Get people listening to your podcast and you’ll get them listening to a lot more of the details in a way that more easily fits into their lives.

















