Comments on: Branding Fail: Pepsi’s New Look

By: Moira

Moira — Wed, 29 Oct 2008 22:49:59 +0000

I agree with BRiAN, it reminds of something I would have done when I first started doing graphic design and my lecturer would be like yeah… no.

By: Kelly

Kelly — Sun, 26 Oct 2008 23:49:54 +0000

Not gonna lie, from a design standpoint, I think they’re kinda rad. From a branding standpoint, they kind of suck.

By: Drew

Drew — Sun, 26 Oct 2008 15:45:53 +0000

Is it just me, or does this look like the “future” design style for retail products in every science fiction movie made in the 1980s?

I’m trying to imagine a commercial in which some new age jock rolls up to the high school football game in one of these feminine-looking new “muscle” cars sucking on a phallic cola bottle with a label that looks like it’s designed to sell tampons…I just can’t stop laughing.

By: Dustin

Dustin — Fri, 24 Oct 2008 21:18:46 +0000

Definitely didn’t see this coming.

By: Joe

Joe — Fri, 24 Oct 2008 19:03:00 +0000

Don’t they have to run these things by customers? I want to meet the asshole that actually said “Yeah, dude, that looks awesome!

By: JULIE

JULIE — Fri, 24 Oct 2008 18:27:28 +0000

Hey Tim

“Can someone in Pepsi Corporate please explain what posessed them to fail this hard?”

I’m pretty sure you read my mind on that one.
CoMAD 4eva

By: BRiAN

BRiAN — Fri, 24 Oct 2008 18:02:31 +0000

i feel like it looks like a college Graphic Design/Industrial Design concept project that would never make it into actual production…yet it’s real.

i miss crystal pepsi.

By: Jeff

Jeff — Fri, 24 Oct 2008 17:42:28 +0000

Mtn Dew is srz bzns